![]() “There wasn't this common vocabulary about color until Ridgway created it,” says Brian Ellis, president of the Illinois Audubon Society and portrayer of Ridgway in living history skits. These humble beginnings-Ridgway self-published the latter volume at his own expense-ultimately gave rise to the Pantone Color Institute in the 1960s. To solve this problem, Ridgway published two dictionaries of over a thousand different colors, from mustard gold to peacock blue, featuring page after page of hand-painted color swatches. (Read: Tracing the roots of beautiful bird hues.) That’s harder than it might sound, as a color can appear different from moment to moment based on ambient light and other nearby shades. To do that, he needed first to accurately describe birds’ color, from the vibrant reddish orange of an American robin’s breast to the wine reds of the purple finch. Robert Ridgway, an ornithologist and artist at the Smithsonian's United States National Museum from 1886 to 1929, was tasked with describing the country’s diverse bird life. That’s because the company’s giant color compendiums originate at least in part from ornithology and natural history. While Pantone’s trend-setting world of digital design seems as distant as it could be from dusty museum shelves of century-old bird specimens, the two topics are closer than you might think. The shade “brings belonging, inspires recalibration, and an opportunity for nurturing,” Pantone’s executive director Leatrice Eiseman said along with the announcement.Īs it does every year, the color not only represents design trends but also the current culture. ![]() Pantone has announced its color of the year, peach fuzz, which highlights the hue’s coziness and comfort.
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